About Us
Empowering musicians with theory-driven tools for the modern age
Hey, I'm Dan
I built produc.ing because I believe in a simple truth: music makes life better. More music means more chances to discover that perfect song that gives you chills, and everyone deserves the tools to create that magic.
My philosophy is straightforward: everyone can make great music. It just requires time, effort, and the right tools. That's where produc.ing comes in.
"I kept seeing gaps in the tools available to musicians. Some questions weren't being answered, some approaches weren't being tried. So I thought: why not build what's missing myself?" - Me, after asking jeeves a few questions and before making a large mistake
Why Theory Over AI?
The AI Problem
AI tools often feel like magic boxes - you input something (stolen) and get unpredictable results. While impressive, they don't teach you (or I) why something works musically.
The Theory Advantage
Music theory-based tools are predictable, educational, and help you understand why certain combinations work. You learn while you create.
Our Complete Toolkit
Starts
MIDI Generation Engine
Starts generates a section of musical arrangement using pure music theory. Pick a scale and chord progression, then watch algorithms craft melodies, basslines, and drum patterns that actually make sense together.
Key Features:
- • 35+ scales and progressions
- • Multiple generation styles per instrument
- • Instant MIDI export for any DAW
- • Built-in audio preview
The Process:
- 1. Choose your scale & progression
- 2. Hit generate and audition
- 3. Download ready-to-use MIDI
- 4. Keep generating until it's perfect
Like rolling musical dice - sometimes you get gold on the first try, sometimes you need a few rolls. That's the creative process!
Recipes
Modular Sound Design
Recipes brings modular synthesis to your browser. Connect oscillators, effects, and modulators with a visual interface to craft unique sounds. Share your creations instantly or browse the community library.
What You Get:
- • Drag-and-drop sound design
- • Extensive effects library
- • Direct browser recording to WAV
- • Community recipe sharing
Why Browser-Based?
- • Share sounds with a simple link
- • No installation required
- • Cross-platform compatibility
- • Instant collaboration
"I want this effect as a VST!" - We hear you. For now, record your sounds and sample them later. VST development is on the roadmap!
Lyrics
Complete Songwriting Suite
Our complete songwriting suite includes everything you need to write, organize, and perfect your lyrics. From individual line banking to full song composition, rhyme analysis, and visual flow patterns - it's your comprehensive lyric writing companion.
Core Features:
- • Line Bank - Build your lyric library
- • Full Song Editor with verse management
- • Smart rhyme analysis and coloring
- • Creative prompts and inspiration tools
The Benefits:
- • Never lose a great lyric idea again
- • Visual feedback on rhyme patterns
- • Organize songs by themes and progress
- • Export and share your completed works
From quick line captures to polished songs - our lyrics suite grows with your creative process and helps you see patterns you might miss otherwise.
Mini Tools & Utilities
Our Mini Tools collection provides focused, specialized utilities for specific musical tasks. Each tool is designed to solve a particular problem quickly and efficiently.
Progression Generator
Smart Chord Progressions
Generate intelligent chord progressions with advanced music theory analysis. Control complexity, tension curves, and voice leading for professional-sounding progressions.
Rhymes
Visual Rhyme Patterns
Visualize your rhyme patterns with color-coded representations. See your flow, analyze patterns, and improve your lyric writing with instant visual feedback.
Line Bank
Lyric Library Builder
Capture and organize individual lyric lines, couplets, and verses. Build your personal library of ideas with smart search, tagging, and creative prompts.
More Mini Tools are in development! Each addresses a specific need in the music creation process with focused functionality and clean interfaces.
VST Plugins & Audio Software
Beyond our web tools, we develop professional VST plugins and standalone audio software. These plugins bring our theory-driven approach directly into your DAW workflow with cutting-edge audio processing and intuitive interfaces.
VIVISECT
Advanced Waveshaping Plugin
VIVISECT is our flagship waveshaping plugin featuring dual-processor architecture with over 89 unique distortion algorithms. From subtle harmonic enhancement to extreme sound design, it transforms audio through sophisticated mathematical processing.
Key Features:
- • Dual waveshaper architecture with morphing
- • 89+ algorithms from classic to experimental
- • 5 chain processing modes
- • Advanced oversampling up to 16x
Technical Specs:
- • 32-bit floating point processing
- • Up to 192kHz sample rate support
- • VST3, AU, Standalone formats
- • Windows, macOS, Linux compatible
From subtle tube warmth to chaotic quantum distortion - VIVISECT pushes the boundaries of what's possible with waveshaping technology.
Coming Soon
More Plugins in Development
We're actively developing more VST plugins that bridge the gap between our web tools and professional audio production. Each plugin maintains our core philosophy of theory-driven design with cutting-edge audio processing.
In Development:
- • Easy to use simple effects
- • Spectral processing tools
- • Weird Pitch Shifters, Phasers
- • Mixing Tools
Our Approach:
- • Educational and creative value combined
- • Professional-grade audio processing
- • Intuitive, modern interfaces
- • Cross-platform compatibility
Each plugin is designed to complement our web tools while providing the performance and integration that professional producers demand.
Our Plugin Development Philosophy
Sound Design Focused
We want to make things that make new sounds, so we try new, weird ideas.
Performance First
Optimized for real-time use with minimal latency and maximum audio quality
User-Centric
Interfaces designed for both beginners and professionals, with learning built in
Vision & Impact
Building More Than Tools
Produc.ing isn't just about individual tools - it's about creating an ecosystem where musicians can learn, create, and share without barriers.
Function First
Every tool is designed to serve a purpose. Create, rather than consume.
Community Driven
Share your creations and learn from others in the ecosystem
Always Accessible
Browser-based tools mean no barriers to entry or expensive software