About Us

Empowering musicians with theory-driven tools for the modern age

Hey, I'm Dan

I built produc.ing because I believe in a simple truth: music makes life better. More music means more chances to discover that perfect song that gives you chills, and everyone deserves the tools to create that magic.

My philosophy is straightforward: everyone can make great music. It just requires time, effort, and the right tools. That's where produc.ing comes in.

"I kept seeing gaps in the tools available to musicians. Some questions weren't being answered, some approaches weren't being tried. So I thought: why not build what's missing myself?" - Me, after asking jeeves a few questions and before making a large mistake

Why Theory Over AI?

The AI Problem

AI tools often feel like magic boxes - you input something (stolen) and get unpredictable results. While impressive, they don't teach you (or I) why something works musically.

The Theory Advantage

Music theory-based tools are predictable, educational, and help you understand why certain combinations work. You learn while you create.

Our Three Main Services

Starts

MIDI Generation Engine

Try Starts →

Starts generates a section of musical arrangement using pure music theory. Pick a scale and chord progression, then watch algorithms craft melodies, basslines, and drum patterns that actually make sense together.

Key Features:

  • • 35+ scales and progressions
  • • Multiple generation styles per instrument
  • • Instant MIDI export for any DAW
  • • Built-in audio preview

The Process:

  • 1. Choose your scale & progression
  • 2. Hit generate and audition
  • 3. Download ready-to-use MIDI
  • 4. Keep generating until it's perfect

Like rolling musical dice - sometimes you get gold on the first try, sometimes you need a few rolls. That's the creative process!

Progressions

Chord Progression Generator

Try Progressions →

Progressions generates intelligent chord progressions using advanced music theory analysis. Control complexity, tension curves, and voice leading to create professional-sounding harmonic sequences for any musical style.

What You Get:

  • • Advanced harmonic analysis
  • • Multiple progression styles
  • • Tension and resolution control
  • • Voice leading optimization

Why Theory-Based?

  • • Predictable, musical results
  • • Learn chord relationships
  • • Professional harmonic motion
  • • Educational and creative

Perfect for songwriters and producers who want harmonic sophistication without the guesswork. Every progression follows established music theory principles.

VIVISECT

Professional VST Plugin

Download Plugin →

VIVISECT is our flagship dual-waveshaping VST plugin featuring advanced distortion algorithms. From subtle harmonic enhancement to extreme sound design, it transforms audio through sophisticated mathematical processing with real-time visual feedback.

Key Features:

  • • Dual waveshaper architecture
  • • Advanced distortion algorithms
  • • Real-time visual feedback
  • • Professional audio processing

Technical Specs:

  • • VST3 format support
  • • Windows compatibility
  • • High-quality oversampling
  • • Low-latency processing

Professional-grade waveshaping for producers who demand both creative flexibility and technical excellence in their audio processing chain.

Vision & Impact

Building More Than Tools

Produc.ing isn't just about individual tools - it's about creating an ecosystem where musicians can learn, create, and share without barriers.

Function First

Every tool is designed to serve a purpose. Create, rather than consume.

Community Driven

Share your creations and learn from others in the ecosystem

Always Accessible

Browser-based tools mean no barriers to entry or expensive software