About Us

Empowering musicians with theory-driven tools for the modern age

Hey, I'm Dan 👋

I built produc.ing because I believe in a simple truth: music makes life better. More music means more chances to discover that perfect song that gives you chills, and everyone deserves the tools to create that magic.

My philosophy is straightforward: everyone can make great music. It just requires time, effort, and the right tools. That's where produc.ing comes in.

"I kept seeing gaps in the tools available to musicians. Some questions weren't being answered, some approaches weren't being tried. So I thought: why not build what's missing myself?" - Me, after asking jeeves a few questions and before making a large mistake

Why Theory Over AI?

The AI Problem

AI tools often feel like magic boxes - you input something (stolen) and get unpredictable results. While impressive, they don't teach you (or I) why something works musically.

The Theory Advantage

Music theory-based tools are predictable, educational, and help you understand why certain combinations work. You learn while you create.

Our Complete Toolkit

🎵

Starts

MIDI Generation Engine

Try Starts →

Starts generates a section of musical arrangement using pure music theory. Pick a scale and chord progression, then watch algorithms craft melodies, basslines, and drum patterns that actually make sense together.

🎯 Key Features:

  • • 35+ scales and progressions
  • • Multiple generation styles per instrument
  • • Instant MIDI export for any DAW
  • • Built-in audio preview

🧠 The Process:

  • 1. Choose your scale & progression
  • 2. Hit generate and audition
  • 3. Download ready-to-use MIDI
  • 4. Keep generating until it's perfect

Like rolling musical dice - sometimes you get gold on the first try, sometimes you need a few rolls. That's the creative process!

🔧

Recipes

Modular Sound Design

Try Recipes →

Recipes brings modular synthesis to your browser. Connect oscillators, effects, and modulators with a visual interface to craft unique sounds. Share your creations instantly or browse the community library.

🎛️ What You Get:

  • • Drag-and-drop sound design
  • • Extensive effects library
  • • Direct browser recording to WAV
  • • Community recipe sharing

🌐 Why Browser-Based?

  • • Share sounds with a simple link
  • • No installation required
  • • Cross-platform compatibility
  • • Instant collaboration

"I want this effect as a VST!" - We hear you. For now, record your sounds and sample them later. VST development is on the roadmap! 🎯

✍️

Rhymes

Visual Lyric Writing

Try Rhymes →

Rhymes transforms lyric writing with visual feedback. See your rhyme patterns in color, analyze your flow, and improve your writing with real-time visual cues that help you craft better verses.

🎨 Visual Features:

  • • Color-coded rhyme patterns
  • • Real-time flow analysis
  • • Syllable pattern visualization
  • • Instant pattern recognition

📝 Writing Benefits:

  • • Spot weak rhymes instantly
  • • Improve rhythm and flow
  • • Experiment with patterns
  • • Learn from visual feedback

Finally see what your rhymes actually look like! Colors make patterns obvious that might be hidden in plain text.

Vision & Impact

Building More Than Tools

Produc.ing isn't just about individual tools - it's about creating an ecosystem where musicians can learn, create, and share without barriers.

Function First

Every tool is designed to serve a purpose. Create, rather than consume.

Community Driven

Share your creations and learn from others in the ecosystem

Always Accessible

Browser-based tools mean no barriers to entry or expensive software